If you want to grow your business, it’s not enough to have a brilliant product or service. To grab the attention of new customers, build a network of loyal repeat clients and get noticed by major players, your brand needs to stand out on social media. And with 1.15bn users, LinkedIn might just be an untapped goldmine. But with loads of content, wordy posts and job updates already out there – it can be tough to know where to start. That’s where we step in, with a foolproof LinkedIn marketing strategy and scroll-stopping content that gets attention. 

So, What Does LinkedIn Marketing Really Mean?

Marketing itself is simply the act of promoting and selling a product or service, and LinkedIn marketing means using the business-focussed platform to promote your personal or professional brand, and to expand your network and build trust.

The great think about LinkedIn? It’s free. And loads of people use it. You can share content you like, chat with interesting people and add comments in relevant groups so that people know you’re an industry expert.

Why Will LinkedIn Benefit Me?

1. More People Will Find Out about You and Your Brand:

1.15bn is a big number, and LinkedIn is a huge untapped potential connection and customer base. There is so much you can do to tell people about who you are on LinkedIn, including getting involved with industry discussions, sharing valuable content and even starting your own group to position your brand as an authority.

Of course, these people might not be your customers yet. But if you consistently and continuously post and get your name out there – you can eventually cement your brand’s name in their minds. Getting brand recognition is all about the long game. Especially during the current cost-of-living crisis, potential customers might not have the cash right now – but they might think of you when they do. Just think, in a year’s time, this client might have spare budget to invest in your service or product. 

If you’re after an example of a brand who is absolutely nailing brand awareness: we always shine the spotlight on Guiness. Guiness has spent literal decades building its brand awareness and is the ultimate example of playing the long game. When you think of Guiness what do you see? For us, it’s the iconic black-and-white ads and – of course – the Guiness toucan. This isn’t just luck – since Guiness showed up in national British press in 1929 with its slogan ‘Guiness is Good for You’, it has brought us consistent brand colours and copy that we all associate with Guiness. Short-term goals are important, yes, but we encourage you to stop thinking of only short-term boosts in ‘likes’ or ‘comments’, and more about how your brand might look in a year, five years, or even a decade.

• People Will See You as Industry Leading in Your Field:

Kudos will do so much to build your brand’s reputation. Trends are powerful and can really cement your status as industry leaders. 90% of consumers use social media to keep up with trends and cultural moments – so trends can be your chance to show potential customers that you’re in the know. But it’s so important that your trending content aligns with your brand’s values and vision, otherwise content can seem jarring and irrelevant. That’s where we step in. We’ll identify industry trends and work out when your brand fits that trend and when it doesn’t.

Take a look at Netflix, for example. They pepper their LinkedIn with relatable, short-form video ads that align with what everyone’s talking about. For example, their Emily in Paris paid ad.  The copy is relatable and light-hearted, and invites you to travel the world with Netflix. It came out when everyone was talking about Emily in Paris and uses the show as a hook to encourage people to subscribe – wherever they are.

• You Will Network and Build a Community:

According to Thinkific “an online community is a place where people with similar interests can come together and connect, inspire, and share their passion regardless of geographic location.”

So, why should you build one? 8 in 10 consumers say that being part of an online brand community makes them more likely to buy new products or services from that brand.  So, this your chance to create a group of loyal clients or customers that are really interested in what you have to say. The more people you tag, the higher the chances that  they will tag and share content in return – potentially reaching more of those 1.15bn LinkedIn users.

• You Can Show You Are Authentic and Build Trust:

A survey conducted by Social Media Today revealed that 86% of people say that authenticity is important when deciding what brands that they like and support. Plus, 47% of consumers say they will pay more for brands they trust – so it’s super beneficial to use your LinkedIn to show potential customers and clients why they can feel confident investing in you.

Social media is all about human connection, and you can use LinkedIn to show why you care. A great way to do this is by featuring people and faces from your team. Beauty giant Sephora is an excellent example of this – it often shares insights with senior leaders, so its followers feel involved and understand the company’s plans and strategies. Smart, as 70% of social media users feel more connected to brands when their CEO has an active social media presence.

The Best thing? We’ll Do All Your Project and Community Management for You If you’re honest – it’s not the first time you’ve considered upping your LinkedIn game. You’ve heard of the benefits – companies that post weekly increase their engagement by 200% – things like that. But it’s SO much extra work. The time it takes to think of ideas, plan all out properly and remember to post regularly – it’s a full-time job, and you’ve already got one of those. PACE will take over everything for you – we will ideate, plan and post according to your goals. Want an easier life?

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